Compiling my notes and other personal details I learned about my client to curate a mood board which would help me move towards creating a recognizable brand for her. This included curating possible colour palettes, visual elements, and exploring typography. Heavily inspired by the natural beauty of Trinidad's landscape, in contrast with the bustling nature of the carnival festival, I compiled imagery that was symbolic to my client.
At this stage, I began to sketch out some potential logos as well. Which ultimately would help define my designs and aesthetics for this project moving forward.
I wanted to encapsulate more than what I could fit into a single logo, so I created a matching poster that was designed to exhibit her love for nature, Japanese culture, and for the Japanese animation studio, Studio Ghibli. As well as her love for dragons, as she mentioned during our interview that she has always wanted a dragon tattoo.
On the theme of tropical nature, oceanic, and mystical elements, I decided that my micro animation would be a looping animation that involved elements of the sea. I wanted the logo to appear faintly in the sand and "come-to-life" as the waves splashed over the sand, filling the logo with colour. I mapped out my concept through a storyboard method with each scene helping me envision the viability of my idea.